Assignment 15A Figuring Out Buyer Behavior No. 2

• Report findings and draw conclusions:
• After conducting my interviews with new interviewees I gained several new insights that gave me a new perspective of ways that I can expand my service and make it more desirable to every type of consumer. My first interviewee who asked to remain anonymous, suggested that for the apartment complexes that were not going to be located close to the parking garage, I try to reach out to apartment complexes who have a need for parking and consult with them to provide a parking lot, rather than a garage, close to their apartments. 
• The next interviewee that I spoke with told me that some people might not be comfortable with the idea of a parking garage since parking garages can be seen as unsafe especially at night when parking alone. He suggested that I invest in a security guard or two to be stationed at the entrance of the parking garage that would monitor the cars that come in and out of the garage and monitor on security cameras for each level of the garage to make people parking their cars there feel more safe and secure. 
• After the second interview that I conducted, I was feeling very encouraged and happy about the suggestion that I had received from that interviewee. With that being said, for my third and final interview I chose to ask the interviewee if she had any suggestions to add onto the security guard proposal that could make it more efficient and the most productive. My third interviewee told me that with the parking decals that would be given to each resident that would be parking in the garage should come with a barcode, this barcode could be scanned by a scanning system by the security guard. This would ultimately get rid of the risk of anyone entering the parking garage who does not have a reserved spot. 
• My service could be purchased online or through the residents personal apartment complex leasing office or at my service's personal office. 
• In conclusion, these set of interviews gave me a much more specific focus on how I can work to improve my service of providing parking garages for college towns, and how I can make this service more accessible and desirable for every customer in this market. Each of my interviewees all agreed that the best alternative for my parking garage service