Assignment 18A- Create a Customer Avatar

      Though my opportunity is a service that can be provided to apartment complexes and businesses, it is beneficial to the consumers using my service whom I will describe in my customer avatar.

      My prototype customer is a sophomore in college at a big, well-known college in a small college town city. She is around 20 years of age and has medium length brown hair and is tall. She is in a sorority at her university and she wears the sorority t-shirts and pins on her North Face backpack. She is very passionate about her academics and takes pride in the countless hours that she puts into studying and getting good grades. She is also extremely involved in clubs and organizations all over campus. She has grown up in Tampa, FL her entire life so she was used to the big city feel with a lot of people so when she made the move and transition into college life it was not that big of a difference for her since she had been used to over crowded cities for the better half of her life.
   
      She drives a 2016 White Volkswagen Jetta with a silver Florida Gator logo on the back of it and her sorority letters on the back windshield. Even though she has a fairly small sized car she still has a hard time finding parking around her apartment complex that is located near the University. This problem causes her often to miss out on opportunities and fun social aspects because she knows that if she moves her car from the parking spot she luckily found, that she will most likely not have a parking spot to return home to. She has always been very safety conscious so when she moved into an off-campus apartment she started to feel uneasy with the fact that she would have to park far away from her apartment at night and sometimes felt unsafe.

What do I have in common with her? 
      I think that the most significant thing that I have in common with my prototype customer is that she had a car with her in college and found that she had to start parking far away from her apartment complex because the parking was so terrible and this made her feel unsafe --- for me personally, I had this same issue where at night it was either impossible to find a parking spot or when I found one it was far away and I had to walk alone in the dark, it did make me feel very unsafe and gave me a feeling that my apartment complex did not care that I was not in the safest environment. I do not think that this is a coincidence because when I was coming up with the idea for this opportunity I knew that this was a very large unmet need and problem for many students like myself. Parking spots should be the last thing that college students have on their minds!